Last week I had a pleasure to attend another InVision event in London (DesignPlus Ethics event in April was the first one) and yet again they haven’t disappointed! The choice of venue was astonishing and definitely shows that the design industry, with InVision at its forefront, is doing great!
The event was the European Premiere of their new documentary, ‘Design Disruptors’ – a film that explores what it exactly means to work as a designer in the tech industry, what are the common challenges and misconceptions. All narrated by designers and industry leaders working in the US, such as John Maeda, Tobias Van Schneider, Julie Zhuo, Aarron Walter and many others.
As for my impressions: Very positive, inspiring and informative – I can imaging the value of using this film to get buy-in for design from business executives. On top of some great thoughts and interesting insider insights from the world’s top design teams, the audience was fed with inspirational quotes – highly tweetable stuff! The film is professionally cut, engaging and uplifting picture of a newborn industry that can, in fact, change the world for better! The interviews were intertwined with nice animations and shots from various design studios, which gave the audience time to rest and absorb the information. The only little downsides that I could find was the focus on the American market and a little bit too many pompous quotes.
Gathering all those design leaders in one piece and creating something out of it was surely a hell of a task, so big props to the InVision team for pulling this out. The premiere event was well organised and the cherry on top was the interview with Tobias Van Schneider, whose no-bullshit, laid back attitude helped balance often self-righteous picture of a modern designer.
Events like this definitely make this city special on the world’s tech map. Many thanks to InVision for the invitation!