UX Camp Trójmiasto 2014 – summary/notes

UX events in Poland are still a novelty, however the way they’re organized is pretty damn impressive! After two previous posts about conferences it’s time for UX Camp, a barcamp organized by Mobiler agency at the lovely coworking office space of Starter, a startup incubator. Tens of great talks, about hundred atendees and perfect schedule management are certainly the strong points of the event.

In the beginning there was chaos. That’s one way to put it. People gathering, talking, but basically nobody knew where and what to find, since there was no agenda prepared. The doubts were dispelled by Maciek, one of the hosts – he asked the speakers to write down their talks on post-its and place them on two pinboards. By doing that, they had to chose an hour and a room for their talk. The talks were to take place in 4 rooms at a time. Before each session (of 4 talks) everybody gathered in the hall, where they could listen to the speakers pitching theis talks by just presenting themselves and their theme. I sure was skeptical – I couldn’t have imagined that the schedule could be kept with all those people spreading around, then gathering, talking and making choises what to hear next. And I couldn’t have been more wrong! Everything went so smooth, that the event has finished ahead of the schedule!

UX Camp Trójmiasto – group photo

The after party is of course worth mentioning. UX Tequilas, were a true hit, escpecially we all have received a voucher for one of those. I have to applaud the organisers’ creativity – every tequila voucher have been marked by an icon. Two people with the same icon would get an extra shot each. And that’s the way to stimulate networking! You’d better not miss out on events like this – the next year’s UX Camp will get only bigger and better!

Building the UX consciousness in a company. (Adrian Dampc)

  • Building the UX consciousness in a company is a work at the grass roots – establish your UX specialist position with small victories.
  • Look for allies, evangelize and be stubborn.
  • Interdisciplinary teams are an essential asset – UX, PM, analysts, business guys.

Customer Experience Maps – UX management in a startup. (Patrycja Fronc)

  • CX maps are a perfect medium for distributing project knowledge in your team.
  • A new Royal London product – life insurances was a project, where UX has been developed in a huge part by single person.
  • Finding their target group and adjusting the interface to their emotional state was a huge challenge. The were people who just realised the inevitability of death…
  • Royal London has a Customer Intelligence department, which knows (creepy!) basically everything.

Searching for project inspiration. (Krzysztof Kozak)

  • Looking for inspiration by benchmarking similar websites is useful, but also deceitful.
  • Agencies which are members of UX Alliance can ask their allies to send in some possible inspiration from their countries’ web or have any design problem advice right away.
  • When looking for inspiration for TUI website, designers from Symetria have identified 28 good practices used on travel agencies’ websites from all around the world.
  • Polish websites don’t fall behind in terms of usability than rest of the world.
  • As a result of precise respondent targeting, they managed to do usability testing on people who planned to travel next summer. That’s what I call dilligency in testing! (According to Krzysztof, acquiring those respondent wasn’t that expensive.)
  • They had chosen some of the competition websites to test on, but right from the beginning they didn’t want to receive superficial good/bad/nice opinions. They went deeper, looking for real insights and motivations.
  • As it turned out, the commonly used „good practices” don’t need to be usable for the target group.

Uxers are from Mars and client are from Venus – diplomacy for the stubborn. (Marta Michałowska)

  • UX designer – corrects, critisises, IMPROVES – when talking to clients, you’d better use the latter.
  • You need diplomacy to escape the “CEO-centered design” (big props to Marta for this term
  • 6 rules of UX diplomacy w when talking to the client:
    • Make sure to have a common dictionary
    • Tell him you project story
    • Justify your design decisions
    • Chose the battle you want to fight
    • Keep your temper cold
    • Better to ask the way than go astray.

Impact mapping. (Hubert Wawrzyniak)

  • Impact Mapping is an effective business technique used in prioritizing ideas.
  • (You can see an example of an Impact Map in the link above.)
  • Customers don’t buy what we do, but why we do it. There is a great TED talk by Simon Sinek regarding product development.
  • Every goal we set must be SMART.
  • When creating an Impact Map start off with the goal – define who can be your stakeholders regarding this goal, subsequently indentify how do they determine our goal, and in the end think about the features, which can satisfy their needs.
  • We can choose the most important features by voting and prioritising them by vote count.
  • This technique enriches planning and work transparency, activates the whole team and prevents chosing priorities ad hoc, which nowadays is rather common…

#uxresearch #user #happy (Paulina Makuch)

  • Usual qualitative research is composed of: and in-depth interview, a scenario task testing and a summative interview.
  • There are techniques that can enable you get more from your respondents. I mean more than „cool”, „fine” or „could be better”.
  • Diverse photo collage + post-its in order for users to write down their emotional associations + ability to add their own drawings.
  • Cards with adjectives on them, both positive and negative – respondents can choose the ones that fit into their reception of the interface, then justify their choices and choose TOP3 of the adjectives. The results are weighed (chosen ones – 1pkt., TOP3 – 3pkt.) and summed up in a bar graph or a tag cloud.
  • Photos/illustration representing user-interfacetouchpoints in relation to emoticons (sad, happy, confused) + creating a customer journey map.
  • These techniques are valuable because:
    • they bring fun into the research,
    • broaden user’s dictionary,
    • they accelerate getting deeper insights.
  • If it possible, RECORD ALL OF THE SESSIONS.

Keyboard and mouse for sale. New ways of interaction. (Łukasz Przywarty)

  • The inly intuitive interface is the nipple. After that it’s all learned.” – Bruce Erdiger
  • Everyday new ways of interaction come to get discovered, not only those based on touch.
  • Meet some of the innovative, in that respect, projects based onsound, airflow, gesture tracking, eye tracking. etc. :Leap Motion, Nod, Android Wear, Thumbles, Aireal, Touche czy MetaCookie.

Content management in a UX design process. (Marcin Śpiewak)

  • Content management is a new trend (in Poland), which gains more and more traction in the Western world is a big chance for humanists to get a job fitting their education.
  • Content Manager has to differentiate and use various aspects and layers of content – e.g. microcopy, articles or video.
  • Context of the content is a key value of a good information architecture.
    • The content must be useful to the user „here and now”.
    • Dedicated mobile version of a website is sometimes a better idea than RWD.
    • Behavioral targeting is gaining momentum, even in website content.
    • Display related content – give the user hints what to do next.
  • Do not use Lorem Ipsum!!!
  • In-site search is not just the input field and the submit button.
  • Optimise search results – do regular testing and make sure the best results are getting top positions.
  • What is content management? Structure, editing, DELETING.

Have fun and do some scrapping – RWD 6x faster. (Robert Czekański)

  • The responsive design process is too time-consuming in agency ecosystem – tons of projects and short deadlines are not helping.
  • You can accelerate the process by creating the desktop wireframe at first, printing it and cut the particular elements/widgets out.Then you can do some scrapbooking and stick the mobile views together from the scraps.
  • If possible – design the particular elements so that they fit each of the views.
  • The elements that would need to be scalable can be designed separately in a way they fit the thresholds you choose to design for.
  • Use this technique when:
    • your on a tight budget,
    • the project involves teamwork,
    • you strive for quick solutions.

Describing the elephant. – Moving beyond professional silos when defining UX (Eric Reiss)

  • What is UX?
    • Coordinating interactions we can control,
    • acknowledging interactions we can’t control,
    • Reducing negative interactions.
  • UX is too complex and board area, so it’s impossible to define a UX designer in a simple way.
  • Having that in mind, clients probably won’t be able to understand it, so try and speak their language.
  • 4 UX Erika Reiss laws of UX:
    • If a solution does not solve your user’s problems, it will not solve your company’s either.
    • User Experience is the sum of a series of interactions between people, devices, and events.
    • There are three types of interaction: active, passive and secondary.
    • UX design represents the conscious act of coordinating interactions, acknowledging interactions, and reducing negative interactions.

Video and photo by courtesy of UX Camp :)

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